The Challenge
Sun, an aspiring crypto writer, faced the challenge of creating a strong brand identity centered around core values like authenticity and ease of expression. The main goal was to develop a personal brand that resonated with the crypto audience.
He needed to clearly convey complex cryptocurrency concepts in a relatable and straightforward manner, ensuring that the content was both informative and accessible to a broad audience.
Services
Brand Planning
Social Media Content Production
Graphic Design
Sun required comprehensive support to build a strong personal brand as a crypto writer, emphasizing authenticity and ease of expression. This included brand planning to define core values and create a strategic roadmap, social media content production to engage the target audience, and graphic design to make complex crypto concepts more accessible and visually appealing.
The Need
The Collaboration
The collaboration organically transformed the perception of Sun’s content among his target audience.
By consistently delivering high-quality, authentic, and easy-to-understand content, Sun was able to establish a strong presence in the NEAR community.
His audience grew significantly, with increased impressions, reach, and engagement on Twitter/X.
The strategic use of tailored content and visuals helped build trust and credibility, positioning Sun as a knowledgeable and reliable source in the crypto writing space.