The Challenge
Banyan is an US project contributing to open source projects that accelerate development and adoption of NEAR protocol and the Open Web.
To reach a wider audience in the US and increase NEAR awareness, especially for their AI pivot and modularity solutions, they required a new rebrand and a complete social media content strategy and production.
Services
Brand Planning
Social Media Strategy
Social Media Content Production
Video Editing
Research & Insights
Banyan required our help for a complete brand renewal and the total management of their social media channels.
They aimed to dominate the NEAR content updates sphere and needed a cohesive strategy to elevate their brand presence and engagement across platforms.
The Need
Sun Media took complete control of Banyan's social media presence, starting with extensive research and analysis of their audience. We identified the key demographics, interests, and behaviors of their target market to inform our strategy.
We planned a rebranding around colors, tone, and types of content that would resonate with Banyan's audience. This involved creating a cohesive brand identity that was reflected in all social media outputs.
We produced a variety of content, including written posts, infographics, and videos tailored for LinkedIn, Twitter, and YouTube.
The goal was to increase impressions, reach, and audience engagement through consistent and engaging posts.
