The Challenge
Sora is a blockchain project specializing in a monetary framework designed to enable economic stability for financially vulnerable countries.
Sora needed to attract users to download the SORA app and subscribe for the SORA Card. The challenge was to clearly communicate the benefits of their monetary system and make the app and card appealing for personal financial management, all while simplifying complex blockchain technology to boost engagement and drive subscriptions.
Services
Twitter Strategy
Website Design
The Need
Sora needed us for a Twitter strategy and a specific website built around the SORA Card.
Creating and managing an additional Twitter account to enhance engagement.
Targeted tweets to clearly explain Sora’s benefits.
A dedicated website to showcase and drive subscriptions for the SORA Card.
The Collaboration
We conducted an in-depth analysis of Sora's brand, target audience, and marketing objectives. We worked closely with Sora's team to understand the technical nuances of their monetary framework and its unique value propositions.
Our strategy revolved around creating specific content related to the SORA Card through a unique website and Twitter account.
The collaboration focused on strategy consultancy, web design, and social media content.
